One of the best ways to sell is to bring about products that are unique. This is especially true in the fashion industry. A lot of different categories of clothes have a wide variety of styles an products that allow women to choose the exact type of clothes they want. However, the same can’t be said for active wear. Almost every store and company carries the exact same type of boxy and dull fits. Don Ressler, Kate Hudson and a couple of others noticed this gap. Therefore, they have decided to do something about it. They all have gotten together and founded a new retailer called Fabletics.
Fabletics is a retailer that sales uniquely designed active wear. Don Ressler has taken the time to design something that is very unique. Ressler has also decided to make sure that there is a wide variety of clothes so that the customers can be inspired to find the right type of clothing they could wear. After all, people should be allowed room for creativity in fashion. It doesn’t matter if it is active wear. People should be allowed to look how they want to look during a workout. If anything, uniquely styled athletic clothing inspires people to put in a lot more effort into their work out.
Don Ressler, his wife, and others are very passionate about the effect that fashion has on people’s lives. When people dress in very interesting types of clothes, it could bring out many changes in their lives. Also, it could improve their feelings about themselves. While other companies and retailers try to make sales by focusing solely on the marketing of the products they got, Don Ressler and Fabletics makes sure that the products they have are not offered at any other store so that they can make sure that people will want their products.
Of course this is not to say that marketing is useless. IT is a very important part of business. In fact, without marketing, people will not know about any products. Businesses will ultimately lose money. Fabletics has the perfect balance needed with marketing and providing new products. See: https://www.linkedin.com/in/don-ressler-328b4618