LORI SENECAL’S TIPS ON EMPLOYING CONTEMPORARY ADVERTISING

According to Lori Senecal, social media is now the most efficient platform to use in advertising. Social media is vast and is an outreach medium to a large number of people globally. Facebook, for instance, has more than 20 billion users and a good number are active users. Since most users access their accounts using mobile advertising agencies should work on optimizing sites that are mobile friendly. Companies should prioritize the leading performance indicators to correctly use the platform. Social media has provided a back through for clients advertising agencies to reach their audience.

Companies should adopt a personalized design technique that will meet the needs of each viewer. Entities should use enticing visual adverts that will capture the audience attention. To ensure this, they can employ vivid colors that are quite catchy. The advertisers should make sure they are trendy and always in the loop for current trends. From time to time they can update the adverts whenever new information on the product surfaces. They should also adopt an international thinking due to their diverse audience. Relatable adverts are easy to incorporate it is therefore important to ensure posted adverts are real and sensible to the public. As a strategic move companies can opt for sponsor ads that pop in the newsfeed. Check out Fast Company for the details.

Lori Senecal is a business woman globally known as the executive of the Crispin Porter +Bogusky agency. She became the executive in 2015 after her exceptional experience proved to be an asset to the company. While being the CEO of the company, she managed a returns profit of 21%. She is also part of the creative team of the enterprise. As the company’s head, she is a believer talent, technology, and creativity. As the chairperson of the company, she oversees the growth, development and the coordination of the company globally.

Lori holds a degree in commerce from Mc Gill University. Lori is a specialist in the fields of marketing, brand architecture, advertising, e-commerce and creative strategy. She was awarded the Quantum Award for her exceptional creative and leadership skills. She was named the Woman to Watch by Advertising Age. Lori plays an active role in the Isac Award that awards innovativeness in advertising. She also has a keen eye for business, politics, and entrepreneurship.

Follow her on Twitter

Read more: http://www.thedrum.com/news/2017/05/16/how-cpb-getting-its-miami-mojo-back-with-brazilian-twist

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