The story of Bumble is a rather odd one. Whitney Wolfe had already shown her success through other business ventures, but she really shined as the CEO of Bumble. As her own company Bumble expressed everything she wanted to do as a businesswoman and as a feminist. She has made a dating app, Bumble, that gives women the power to make the first move and that has become so much more than a dating app. Bumble now gives people the ability to meet friends and make business connections as well. It’s truly changing the way people interact and how social media is perceived.
The Bumble Takeoff
Bumble has taken off as the most popular dating app among young people. Other dating apps have fallen to the wayside as young women choose to make themselves the initiators in their dating lives. The app has succeeded because it offers something that can’t be found in other dating apps. Sexual harassment simply isn’t a problem on Bumble because women are the ones to make the first move. Nothing happens unless the women want to have the encounter happen first.
Best Friends Forever
Bumble is more than a dating app now thanks to Bumble BFF. People can now use the app to find friends and chat the same way they would use any other social media app. The experiment has proven successful and has further strengthened the grip Bumble has on the app world. As more people adopt Bumble BFF there will be a change in the way companies decide to do social media. The swiping and visual design of Bumble BFF will certainly give us a completely new way of talking to each other with Whitney Wolfe directing exactly what happens at every step.
Into The Business World
Whitney Wolfe has proven herself as a businesswoman and she has changed Bumble into something grander with every single move she makes. Now, Bumble is a dating app and a social media platform, but it aims to be something even greater. Bumble Bizz is giving people the chance to make business connections and help expand their business into new territory. With this new direction she’s taking Bumble we’re certain to see it expand into a completely new concept. Whitney Wolfe is a feminist and she wanted to make something that empowers women. Bumble has certainly empowered women in more than one way.
For details: fortune.com/2017/11/14/bumble-dating-app/