Luiz Carlos Trabuco Cappi: An embodiment Of Achievement

Working for one company for your entire life alone does not guarantee that you will one day head it, but doing so gives you a better chance of attaining that. Luiz Carlos Trabuco Cappi has however been able to achieve this with his career in Bradesco bank spanning more than 40 years. His success at Bradesco has been driven by a combination of factors ranging from education to his performance in other key departments within the bank that was very crucial to the bank’s bottom-line. Luiz Carlos Trabuco Cappi attended the University of San Paulo, where he graduated from the Faculty of Philosophy, Sciences, and Letters. He would then proceed to pursue his postgraduate degree in Socio-Psychology at the Fundação School of Sociology and Politics in São Paulo. These credentials gave him the necessary academic qualifications to enable him lead an organization of Bradesco’s nature. He began as a clerk and worked his way up; he held numerous positions each for a number of years, according him the chance to fully understand the entire business model employed by the bank. He was in charge of Bradesco Vida e Previdência the pension fund department held by the bank for a period of six years starting from 1992. The success here would lead Luiz Carlos Trabuco Cappi to Bradesco Seguros the insurance division. His appointment as CEO would test his leadership capabilities to the core. This appointment was made back in 2003, and by 2006 he was receiving awards right, left and center. His division was doing so well that by 2006 Bradesco Seguros controlled approximately a fourth of the entire insurance market in Brazil.

In 2009 Luiz Carlos Trabuco Cappi was appointed President of Bradesco bank, he is only the fourth person to hold this position since the bank’s inception. During his time as president, he would oversee one of the largest acquisitions the bank has made to date the acquisition of HSBC Brazil. Luiz Carlos Trabuco Cappi has also held various positions that include Chairman of the Marketing and Funding Committee of the Brazilian Association of Real Estate and Savings Credit Institutions (ABECIP) and the President of ANAPP, i.e. The National Association of Private Pensions.

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