Shea Butter Decoded

There are so many beauty products out there. It’s hard to keep track of all of the lotions, creams, injections, and fillers available today. If you’re anything like me, it’s easy to feel overwhelmed, but there’s an easy way to cut through all the hype. Simply ask yourself, ‘How long has this been on the market?’ Anyone can say their moisturizer will take years off your skin but if it’s been available for a long period of time, it’s pretty clear that they’re doing something right.

Shea butter is one product that pretty much blows the competition away. Originating from the nut of the Karite tree in Africa, this rich butter has been used since ancient times as a moisturizer, salve, and even sunscreen. Queen Nefertiti herself raved about the many benefits of this humble product of nature.

Boost collagen production from the inside out with the aid of beautifying acids. The Lupeol Cinnamate and Cinnamic acid are the power couple responsible for it’s anti-inflammatory properties.

You’ll see many beauty products that boast “contains shea butter” on the label but that claim can be deceitful. The average amount of pure shea contained in any one product is less than 25%. How can you know you’re getting this beautifying butter in it’s purest form?

EuGenia Shea is a company dedicated to not only giving the very best to you as the consumer, but to its employees as well. The New York Times praised this up and coming business by calling it a “Girl-Power Operation All the Way Down”

If you care about where your products come from, if you’d love to support women in developing countries, EuGenia Shea could be just what you’ve been looking for. This company benefits over 7oo women in Ghana and the United States. Do something good for yourself and others with EuGenia Shea Butter.