Luiz Carlos Trabuco Cappi And His Time At Bradesco

Luiz Carlos Trabuco Cappi is a Brazilian banking executive that has spent his entire 48-year career with Banco Bradesco, either the first- or second-largest bank in Brazil throughout the entire time Mr. Trabuco Cappi has been with Bradesco.

Bradesco was founded in 1943 by Amador Aguiar, the first branch placed – coincidentally, or perhaps it was meant to be – in Marilia, the same place where Mr. Trabuco Cappi was born in 1951. Luiz Carlos Trabuco Cappi would later join the ranks of Bradesco as an entry-level employee in 1969, working behind the counter as a clerk, taking deposits and dishing out money for customers and clients.

Prior to Luiz Carlos Trabuco Cappi getting hired by Banco Bradesco, he completed two postsecondary degrees: a bachelor’s in Philosophy, and a postgraduate degree in Socio-Psychology. This unique combination of educational attainment, when applied outside academia, helps its holders better understand people and how to get along with them in various situations. As success in the financial sector largely depends on communication talents, social skills, and a sharp sense of mental acuity, Mr. Trabuco Cappi’s two degrees helped further his career by propelling him upwards through the ranks of Banco Bradesco.

Marilia, the hometown of Luiz Carlos Trabuco Cappi, is located slightly less than three hundred miles – that’s 300, or approximately 425 kilometers – away from Osasco, Sao Paulo, the center of the state’s metropolitan area.

The University of Sao Paulo was Mr. Trabuco Cappi’s first school, particularly a department titled the Faculty of Philosophy, Letters, and Human Sciences. After earning a certificate in Philosophy, young Luiz stayed within the borders of Osasco, although this time he went to the Foundational School of Sociology and Politics in Sao Paulo for his postgraduate degree.

After these two degrees, Mr. Trabuco Cappi traveled all the way back home to Marilia, finding employment at the very first branch of Banco Bradesco in 1969. In 1971, he moved on to the organization’s headquarters in Osasco, Sao Paulo. Moving back and forth over such a lengthy distance proved his loyalty to his soon-to-be lifetime employer, gaining him colloquial brownie points in the eyes of his superiors at Bradesco. His next promotion was to Director of Marketing in 1984, eight years before a 25-year run including four promotions across Bradesco’s insurance and pension plan departments.

Mr. Trabuco Cappi has been no stranger to winning awards handed out to the most deserving individuals across the entire nation of Brazil, including the Insurance Personality of the Year, awarded by Sincor-SP. 2006 marked the first year he won this prestigious award, during which he served Bradesco’s insurance subsidiary, Bradesco Seguros, as its President. Luiz Carlos Trabuco Cappi was again recognized for his outstanding work in 2007, still retaining the same title of President of Bradesco Seguros.

Thanks to his masterful negotiation with HSBC Holdings regarding the acquisition of their banking assets spread across the entirety of Brazil, Mr. Trabuco Cappi was crowned the Entrepreneur of the Year in Financial Services by MONEY, a newsmedia source that – it goes without saying – deals with finance-related business. After he received notice of this accolade, in addition to being published in newsmagazines throughout the nation of Brazil, he received another prestigious award in 2016, the year after MONEY titled him 2015’s best financial entrepreneur. This more recent recognition named Mr. Trabuco Cappi as one of Brazil’s top Chief Executive Officers, courtesy of one of the world’s most reputable business news sources – Forbes.