The “Queen of Unicorns” Doe Deere

If you’ve been on Instagram or Pinterest lately, there’s no doubt that you’ve heard of the “Queen of Unicorns”. Just in case you haven’t, the “Queen of Unicorns” also known by her real name as Doe Deere, is quickly taking over. Recently named one of the “Top Inspiring Female Entrepreneurs” by Self-Made magazine, the Russian-born make-up artist sat down with GuestofaGuest.com to discuss Doe’s business, Lime Crime and how others can accomplish their dreams.

 

Doe started her career off in a band living in Brooklyn, New York. It was then that the young artist met her husband and future business partner. She diligently encourages young woman everywhere. She believes that ambition and following your heart can be the true makers of a successful individual, whether you’re getting into business or taking on a challenging goal.

 

Doe’s own business began for her love of bright and unique colors. She goes on to explain that the colors she loved were very difficult to find in the marketplace, mostly dominated by classic dull colors. She quickly realized that she wasn’t the only who “Gravitated towards the same.” It didn’t take long for Lime Crime to become profitable since its inception in 2004 on eBay. Women love expressing themselves through the creative colors the Doe’s business creates.

 

Doe affectionately calls her customers “Unicorns“, helping to build a strong loyalty base in a niche market. She explains that the term “unicorns” is the way she expresses the notion that all of her customers are unique and in their own ways, inspiring. Doe really displayed her character in the early years of Lime Crime by modeling all of her own products. This fact highlights the type of person she is, summed up in a single word; Ambitious.

 

Doe Deere has become an internet icon over the past few years. She constantly expresses creativity and the confidence to be yourself. So maybe Doe didn’t become a world-class musician like she had envisioned during her younger years. She did, however, create a meaningful culture of beauty and self-expressions. It’s these ideas that she pushes back to her customers.

JustFab Continues to Grow with New CFO

JustFab is a company that has a lot of roots in the early stages of complete sites dedicated to every piece of clothing, footwear and accessory that women need.

There are some sites that sell individuals items like shoes or purses, but JustFab may be the best to find affordable clothing along with shoes, purses, belts and jewelry. A lot of people have become fans of JustFab, but few people know anything about the internal structure of this company.

Right now the company has a new CFO that is sure to provide a lot of insight on the things that can improve the profit margin of JustFab. The company has evolved over the years with increased television marketing, a plus sized clothing line and a large number of subscription members.

There are 4 million VIP members that have signed up for the JustFab monthly subscription. The company is currently valued at a billion dollars so there really is no need for the CFO to make many changes at the moment. Todd Tappin is the CFO, and he has a history of experience with the Rubicon Technology Project.

People that have seen the JustFab website will agree that this is a company that is going to change the way that people shop. The site is convenient because it has jewelry and a large number of purses that are affordable. There is also a sister company, Shoe Dazzle, that offers more shoes.

There is another sister company, Fabletics, that has a line of athletic clothes for females. All bases are covered with Fabletics for women and the things that they need. This is what makes the website one of the best for the working class.

JustFab is a power player in the industry. This company has managed to captivate the attention of a large number of consumers. It has become the brand that women trust, and that makes it a serious competitor for everyone that has a desire to keep up with the trendy clothes that women are wearing. Most people become VIP members when they want to get new clothes continuously.

Learn more about JustFab:

https://en.wikipedia.org/wiki/JustFab
http://blogs.wsj.com/cfo/2016/06/08/fashion-unicorn-startup-justfab-inc-taps-cfo-with-ipo-experience/