EOS, or the Evolution of Smooth, is a radically different lip balm than the thousands of lip balms on the market. To explain why, it’s important to know why women wear lip balm. They either have very dry lips and need the moisture, like the feeling of the product on their lips or add some color with a tinted lip balm. When you first apply lip balm, your lips usually feel great. Unfortunately, most lip balms have petroleum as an ingredient. What’s so bad about that, you ask? Petroleum lubricates the lips with oil and softens the lips at first. However, it then absorbs the natural oils present, so you have to continually apply the product.
EOS lip balm is different, because it does not contain petroleum. It’s filled with essential oils and beeswax, which works to replace the moisture, instead of absorbing it. Therefore, you’ll get long term results.
Lip balms can be found in drugstores such as Racked and Ulta, basically everywhere, and it seems like every beauty company has their own version. The founders of EOS, Sanjiv Mehra and Jonathan Teller, wanted to create a lip balm that stood apart from the rest. Using their own capital, they began by realizing the reasons why women use it, and then, had to figure out how to make it different. http://www.ebay.com/bhp/eos-lip-balm
What they found was that women enjoy the sensory experience in the application of lip balms, so they focused on all five senses, including the look and packaging of the product. The results of their hard work became widely accepted to the point where they have become an industry leader, and was featured on Fast Company. EOS Lip Balm currently dominates the lip balm retail market and are now reaping the rewards of their tremendous success.