New Brunswick, New Jersey is the home of Rutgers University, and Johnson and Johnson, the largest privately held company in the United States. Just like Rutgers, Johnson and Johnson has been around long enough to watch New Brunswick go through a business and social metamorphosis. Part of the credit for the business transformation goes to Rutgers University Hospital’s research initiatives. Rutgers is the home one of the leading genomic research programs in the country. Companies that play a role in the medical industry moved their headquarters to New Brunswick over the last 20 years to be close to the research that is taking place at the university. Those companies would not have come to New Brunswick 40 years ago. The research didn’t begin then. New Brunswick was not a very hospitable city in the 1970s. The only major company that believed in New Brunswick in the 1970s was Johnson and Johnson. And the only developer that wanted to invest in the city back then was Omar Boraie.
Omar Boraie invested in the city, and his children are carrying on his legacy. Thanks to the Boraie family, New Brunswick (https://local.yahoo.com/info-11014537-boraie-realty-new-brunswick) is a thriving medium-sized New Jersey city with a bright future. Sam Boraie, the second son of Omar Boraie, became the face of Boraie Development in the 1990s. He was young, smart, and he understood the real estate development business. The third Boraie building, Albany Street Plaza Two, was completed in 2003, and that building added more office and retail space to the inner-city. Sam wanted to add downtown residential buildings, so he was instrumental in the One Spring Street residential project.
The Boraie Development One Spring Street building is a New York City looking residential building with a large parking garage and retail space. Boraie knew New Brunswick would need a luxury condominium building because of the response to the Boraie office buildings. According to Bloomberg, many of the professionals working downtown wanted to live there, so Sam and his siblings developed The Aspire Condominium Building for the professionals that had offices downtown. The medium-size city of New Brunswick was a shining star in New Jersey at the turn of the 21st century, but that star is even brighter now, thanks to the vibrant inner-city. Downtown New Brunswick has more than 40 restaurants and an assortment of retail stores that bring people downtown every day.
Even though Sam Boraie plays an active role in the management of Boraie Development properties, he also teamed up with Newark’s favorite son, Shaq O’Neil. The One Riverview residential building in Newark is a Sam Boraie and Shaq O’Neil collaboration. And the Newark project got the attention of Atlantic City’s Development Council. That group contacted Sam about developing the eight acres Boraie Development owned in the badlands of the city. The Boraie ” Beach at South Inlet” residential and retail project in Atlantic City is under construction now. The 250-unit apartment complex is designed to bring Millennials to Atlantic City to work and live.