If you’ve been on Instagram or Pinterest lately, there’s no doubt that you’ve heard of the “Queen of Unicorns”. Just in case you haven’t, the “Queen of Unicorns” also known by her real name as Doe Deere, is quickly taking over. Recently named one of the “Top Inspiring Female Entrepreneurs” by Self-Made magazine, the Russian-born make-up artist sat down with GuestofaGuest.com to discuss Doe’s business, Lime Crime and how others can accomplish their dreams.
Doe started her career off in a band living in Brooklyn, New York. It was then that the young artist met her husband and future business partner. She diligently encourages young woman everywhere. She believes that ambition and following your heart can be the true makers of a successful individual, whether you’re getting into business or taking on a challenging goal.
Doe’s own business began for her love of bright and unique colors. She goes on to explain that the colors she loved were very difficult to find in the marketplace, mostly dominated by classic dull colors. She quickly realized that she wasn’t the only who “Gravitated towards the same.” It didn’t take long for Lime Crime to become profitable since its inception in 2004 on eBay. Women love expressing themselves through the creative colors the Doe’s business creates.
Doe affectionately calls her customers “Unicorns“, helping to build a strong loyalty base in a niche market. She explains that the term “unicorns” is the way she expresses the notion that all of her customers are unique and in their own ways, inspiring. Doe really displayed her character in the early years of Lime Crime by modeling all of her own products. This fact highlights the type of person she is, summed up in a single word; Ambitious.
Doe Deere has become an internet icon over the past few years. She constantly expresses creativity and the confidence to be yourself. So maybe Doe didn’t become a world-class musician like she had envisioned during her younger years. She did, however, create a meaningful culture of beauty and self-expressions. It’s these ideas that she pushes back to her customers.