Lori Senecal is the CEO of CP+B. Before CP+B she was KBS’s Global Executive Chairman. Her responsibilities include deepening the unique model of MDC, driving strategic vision, and working with the partner agencies of MDC in a consultative position to fuel cross-collaboration and growth. She also plays the role of a leader in partnering with customers to facilitate the optimization of flawless structures across partner capabilities. At KBS, Lori Senecal mainly focused on the global vision and growth of the agency.
Before KBS, Lori Senecal served as President of McCann Erickson. Before becoming President, she worked as Global Chief Innovation Officer at McCann Worldgroup. While at McCann, she founded a young adult marketing specialty unit known as TAG Ideation.
In the past five years, Lori Senecal has pioneered a brand new desire for the industry. Moreover, she successfully ignited a movement that goes past the overstatement of ‘innovation’ to actual invention. This has helped make KBS the brand organization for an imaginative world. While at KBS, Lori spearheaded KBS & Assassins (business units around technology), KBS Ventures (start-up investment), and KBS Content Labs (content creation).
Lori Senecal Advice to Employees
Lori Senecal gives confidence to employees to invent their desired careers. She has incubated and backed a wide range of startups and passion projects by employees through organization invention competitions to inspire and incentivize employees across the organization while promoting culture and invention.
Under the leadership of Lori Senecal, KBS grew to have more than 800 individuals worldwide from a simple 250 person domestic agency. Presently, the agency is among the best places to work in New York City. For three consecutive years, KBS has been on Standout Agencies Ad Week’s list. It works with a wide range of blue-chip clients such as BMW, TE Connectivity, American Express, Simmons Bedding Company, HomeGoods, Vanguard, William Grant & Sons, Harman, Boar’s Head and Victoria’s Secret PINK, among others.
Lori Senecal regularly provides thought leadership and industry insights through television appearances, speaking engagements, and award juries. For the last two years, Lori acted as Jury Chair for Isaac Awards honoring invention. She is also a Board of Directors member at MDC Partners, Inc.